When I was younger, I would take personal offense to my work being critiqued because, well, we all know how much blood, sweat and tears go into a passion project. Now that I’m older (and maybe a hint wiser) it’s easier to see the feedback process as more of a connection with the client, as well as a learning opportunity and ultimately creating a project that they love.
Today we're going to dig deep into the importance of a color scheme and how it can help your brand grow and personality shine! In other words, today requires a little extra coffee and possible an additional read or two. Are you in? Let’s do it.
One of the best parts of my job is seeing a brand come to life. The #1 decision I think an owner should make is distinguishing what colors represent their brand. Are they light, airy and bright or are they moody, mysterious and natural? Today, we’re going to break down how to figure this out!
Today, we’re talking all things resources! It’s recently come to my attention that we’re all in the same boat here—somewhat guessing as we make decisions for our business and future of our business while writing down half sentences of ideas and trying to dissect them later.
Once you’ve created and perfected your branding, there are resources like Canva available for you to use for casual design materials. The best part is that it allows for you to utilize your professional branding in an easy-to-use platform.
Since the age of 12, I knew I wanted to be a creator. After starting my own knitting business in middle school (well, once an entrepreneur, always an entrepreneur), my favorite part of the process was creating my logo in Microsoft Word. Yes, you read that right. Before I understood all of the possibilities and resources available to me, my journey started in Word.
Moodboards are the perfect way to create a cohesive, visual expectation between myself and the client. This is the foundation of every business and allows you to refer back to it if you ever need a clear answer to your branding questions or feelings you want to evoke within your customers or clients.
When it comes to design, people get a little weary. But, just because you didn't go to art school or study design in college doesn't mean you can't kick butt with basic design princples. Below are three categories of design: typography, color and layout. Follow these guidelines and you'll quickly realize that design ain't got nothin' on you, boo.
Hey business owners looking for a new website—I've got the perfect giveaway for you ‼️I've teamed up with my friend Chelsea from 23&9 Creative to give away one of her amazing Squarespace Templates FO FREE! (That's a $225 value!)
Have you ever been in a meeting with a client or graphic designer where the meeting is going well and everyone is excited and BOOM. Suddenly you realize you both have been on different pages because you use different design terms to illustrate your project. I've got a cheat sheet that can help you with that, boo.
The holidays are quickly approaching (heck, in my house the tree is already up!), and one of my favorite ways to show my friends and family some love is to send a card snail mail style. I’ve laid out my 5 favorite places to get cards to send to your loved ones and friends.
Alright, let's face it: email marketing is not the sexiest topic to talk about. Every day we get bombarded with tons of emails urging us to "BUY NOW" and "DON'T MISS THIS!" and it goes through one ear and out the other.So if we're so trained to hate emails, why should your business send any out? Well, my dear, I'm about to flip your mindset upside down.
It's a Friday Freebie, ya'll! If you're posting to social media on the reg, you know that the struggle can be real when it comes to figuring out what to post. With gorgeous Instagram feeds and full Facebook pages, sometimes you feel like you're just coming up short. No way, Jose. Not on my watch.