Freebie: Email Marketing Worksheets
Alright, let's face it: email marketing is not the sexiest topic to talk about. Every day we get bombarded with tons of emails urging us to "BUY NOW" and "DON'T MISS THIS!" and it goes through one ear and out the other.
So if we're so trained to hate emails, why should your business send any out? Well, my dear, I'm about to flip your mindset upside down.
When someone signs up for your email list, they're signing up to be part of your tribe. They love you and your business so much that they're okay with your brand's emails showing up in their inbox every once in awhile. Doesn't that sound like the perfect scenario? Instead of shouting to the masses on social media or running ads that we hope reach the right audience, we can send out information about our brand + business to people that have raised their hand saying they want to hear about it.
So how do you even get started on email marketing? There are plenty of aspects to it, but for simplicity (and sanity's) sake I'll break it up into 3 distinct points for you, friends.
1. Give way more than you sell
If you're only sending salesy emails with coupon codes, limited time offers and flash sales, you're going to see your unsubscribe rate soar. Why? Because people HATE to being sold to. Customers want to come to purchase decisions on their own, not forced into making one. That's why my rule of thumb is this: give way more than you sell. For every time you sell to your customers or clients, make sure that you've given to them at least 3 times before that. When your subscribers are constantly receiving freebies, advice and tips from you, they're going to be way more likely to want to purchase from you when the time comes.
2. Be consistent
Have you ever signed up for an email and only received one in a couple months? Yeah, I've been there too. When people are willing to give you their email address, they want something in return — to hear from you! AND your subscribers want to know when they're going to hear from you. Think about a realistic amount of emails that you can send to your customers every week, 2 weeks or month and stick to that schedule. For The Busy Bee, I send out one email a week (every Friday) and that's it. When you look at it as just 52 emails (give or take during the holidays!) a year, it's a much easier number to swallow!
3. Follow the rules
As much as you want to gather up as many emails as possible, there are rules that you need to follow. You can't add people to your email list without their permission — it's actually illegal! According to the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act — yes, that's a real thing!):
- You must have your commercial address at the bottom of every email
- Your emails must have relevant subject lines
- You must have an unsubscribe option in every email
Follow those three CAN-SPAM rules and you'll be good to go!
There's so much more to learn about email marketing, but to help you get started and to get your mental wheels rolling, I put together email marketing worksheets, including a few questions to answer and a yearly email marketing calendar to fill out (and stick to!)
If you have any questions on email marketing, want to know what email platform I use or are stuck at all in the email marketing process, feel free to leave a note below and I'll get back to you with an answer! Until next time, ya Busy Bees.