How to Use Canva to Create Designs for Your Business
Once you’ve created and perfected your branding, there are resources like Canva available for you to use for casual design materials. The best part is that it allows for you to utilize your professional branding in an easy-to-use platform.
You can find a video here but I’ll break down the basics for you below, too.
How to get started:
Create a login and password that you’ll remember
Determine what marketing materials you need to design first. Along the left side of the homepage you’ll find a “create a design” tab which can also be found along the top of your homepage as well.
Once you’re in the “create a design” section, find the type of material you’d like to create. From here, you’ll be taken to a layouts page that allows you to scroll through a series of layouts you can use for free or a small fee.
From here, just follow the left sidebar to create your template. I generally suggest starting at the top and working your way down. Pick a layout, determine additional elements you may need, adjust text (to fit your branding) and finally end with a photo or background you’d like.
And, voila! You’ve affordably, and efficiently created a template for your marketing materials. If you’re more a visual person, check out the video I made for you in my Tutorials tab!
Bonus Designer Tips:
- Keep it simple. Although you have complete freedom over designing within this platform, make sure you refer back to your branding documents often. Keep it up in a tab that you can refer back to and get inspiration from, and don’t overdo it with the elements.
- Consistency is key. While change is crucial within any e-commerce company, make sure to keep things consistent for a few months at a time. If you’re using an Instagram layout for quotes, try to use a similar layout every time you post a quote. This could mean anything from colors to feed placement to fonts that can determine your quote from every other one out there.
- If it just doesn’t seem right, it’s not. Whether you’re a designer or not, your gut will tell you if something is off. Any time you look at a design or photo your brain is signaled to feel some sort of emotion. If that emotion is confusion or you find yourself looking at something a little too long, ask a friend and update it to fit your branding effortlessly.