The Best Email Marketing Platforms for Small Businesses
I think most of us have heard about how email marketing is crucial to your business. I use it to give free content to you every single week, but anyone with a product needs to be in it for sales. It’s that simple.
The viral posts are still making their way around the internet explaining how email is truly the only amount of information you own from your customers, and while we’ve seen it at least 10 times over the last 18 months it’s very true. The most common example is this: if Facebook shut down tomorrow, how would you talk to your customers and potential customers (yes, this includes Instagram because, you know, they’re one giant business)?
Another thing to keep in mind is that the number of times you can touch your customers and potential customers will always end in a monetary return. It’s going to be more beneficial for you to use redirect ads, post once on Instagram, send an email once a week and get into Pinterest then it will be if you are posting 4 times on Instagram per day. Why? Because people need to know you’re in it for the long haul. Whether you have a service or product, it’s important to get in front of the eyes of the people you want to work with so that you will be top of mind when they need [insert your product or service here].
I don’t want to overwhelm you, boo, so let’s just talk email for today. Email marketing is proven to have a monetary benefit and is easy to maintain.
Here Are my top 3 email marketing Platforms:
Free up to 5,000 subscribers
In my opinion, Mailchimp is always the way to go when you’re just starting out, especially if you’re on the Squarespace platform or are planning on being on it, since it integrates automatically on it. Mailchimp has everything you need to see stats, create email campaigns or automation campaigns and also has a new feature where you can create a landing page (for, say, a contest you’re running!). Mailchimp can get a little pricey once you max out at 5,000 subscribers, but that is when you can start to shop around for what may fit your needs a bit more.
Does not have a free subscribers plan
I personally love the tagging ability on ConvertKit. It takes some organization (and some time, of course), but you can create automation campaigns that trigger based on the tags you give your customers or potential customers. The back end work is simply organizing the movements of your subscribers and creating the campaigns that are sent to them.
The pricier option, but this is a full project management system as well as email marketing system
The difference between a project management system and an email marketing system is that the project management system can allow you to keep track of what your customers are doing. Have they attended a workshop or clicked a link on your site? You can actually manage the behavior of your customers and then send emails accordingly. If you have the budget, having everything in one platform is definitely easier and can eliminate errors.
New to the game and does not have a free subscribers plan but integrates directly with your Squarespace site
I KNOW, crazy, right? Squarespace just launched their own version of an email management provider earlier this year. To be honest, it definitely has its pros and cons (but heck, what doesn’t). I would say, it’s way easier to manage the sales that come through on Squarespace but it’s not going to look as pretty and takes way more time to design. Plus, as of now, they don’t have an automation feature available, although they have listed it as “Coming Soon.”
So let me know below: Are you doing email marketing for your business? What platform do you use?