The Most Frequently Asked Questions I Receive (Both Business + Personal!)
Since becoming my own boss, an independent lady and a large amount of other things that come with being a twenty-something, I’ve also noticed that my social media accounts tend to fill up with questions that I don’t frequently answer! No bueno.
That’s all changing today, my friend! I’m getting down and dirty and answering the most frequent questions I see between social channels, talking to you in the DMs and just about anything in between.
How do I distribute my product without breaking the bank?
I would say making sure you come from a good place with your product should always be number one. Authenticity in every aspect of your business will be noticed and enjoyed by new and old customers!
That being said, I get it, how can we make money and achieve our goals if we’re not getting our product and services out there for people to ultimately convert. There are a few things that have worked for me as a creative:
Pinterest: Pinterest is great because the amount of people that use it is incredible. My recommendation would be to separate your consumer mind with your business one in this case and use Pinterest like a search engine and not a social platform. Use key words you think will show up to the right people and make sure you show the story of your business quickly.
Limit your ad placement: Especially on Etsy or Facebook, you can keep your spend minimal and very specific so the right ads get to the right people and cap what you’re comfortable spending per day, or campaign so you’re not going above your budget. Keep the cap small; $15 or $20 to test over a 5 day period and see what you can get out of it!
How do I get INSTAGRAM followers organically?
In my opinion, there’s 3 very clear ways to grow your following: consistency, aesthetics and voice.
First, get your consistency down and make sure to post at a specific time that benefits your engagement. For me, posting once a day has been the most beneficial. The best way to stick to a posting routine is to schedule out your posts ahead of time! My favorite app to do this? Planoly.
Second, make sure the look + feel of your Instagram aligns with your brand. Think about yourself: are you more likely to double tap on a brightly lit and crisp image of a flower or a dull and blurry image of God-knows-what that has 3+ filters slapped on top of it? Whatever your brand look is, stick to it. The more brand continuity you have, the better. This is one of the reasons why I use stock photos as part of my social media strategy!
Finally, your voice is super important on Instagram—a picture may be worth 1,000 words, but dangitall, utilize that caption space! Talk to your potential followers like they’re your friends, gain their trust and interact with them. I like to treat my Instagram followers like they’re my friends.
How do I convert my INSTAGRAM followers into clients?
This goes a lot into my entire strategy with my business and how I promote without breaking the bank (above): just be yourself, boo! I have personally converted from a follower to a client to people that I relate to and feel connected to. In my opinion, the only way to get that in return is to continue the transparency I have with my brand.
What are your favorite clean products?
If you remember my post on Instagram recently, you might because this question is comin’ in HOT. I am trying to add more “clean” products to my lifestyle and eliminate toxins where I have control to do so. One of my amazing, intelligent, and all-things-motivating friends, Becca has been a huge inspiration for me to do this. These are my favorite products I’ve tried so far (most of which can be found at your local Target or bought on Amazon!):
What are you prioritizing when you say you’re on a “clean” journey with your products? Where do I start?
The first thing I changed was switching from regular to organic and 100% cotton tampons. Did you know that since tampons are considered medical devices by the FDA, companies aren’t required to share with you what chemicals and ingredients are in the product? If you gasped, then I'm right there with ya, honey. The next thing I changed was my deodorant for a very similar reason!
Basically, if I’m working hard to fuel my body to work and feel its best, I decided it’s important to be aware of what I put in or on my body as well. The most frugal and rational way I’ve found to do this so far is to research what I need out of my products and replace them once my current products run out. It’s a marathon, not a sprint! It’s okay to use the last of that deodorant before switching, babe. RIP the continued nostalgia of the products I’ve used since I was a teenager.
I see you like to wear overalls. What are the best overalls you’ve found?
I love how often I’ve been getting this question—you guys really just get me. For some reason, this resurgence of a trend had me scouring the malls and every online shop I could think of. The only pair I had fallen in love with was a $150 pair from Madewell, and I could not get myself to spend that kind of money on a pair of overalls. My last resort (and I don’t know why it was my last, I’m a friggin Maxxinista for heaven’s sake) was TJ Maxx, and, like it always does, it saved the day. I ordered a pair online at the low price of just $25. I wear them so much now, people have started to make comments. Whatever, #hatersgonnahate.
Do you have a question you want answered? I've always got your back, boo. Leave a comment below with your question and I'll hop on and give it an answer!