When I found stock photography (and no, not the tacky kind), my business and brand were beyond belief. Not only can customers expect to see my products in a clean way that celebrates my products, but they can expect a specific branding every time.
Well, good morning sunshine! Do you have your morning coffee? Are you ready to make impactful changes for your business? This is the best part of my job, getting to know YOU and what makes you tick. As I sip my coffee and pet my pup, I thought it would be fun to really break down my client process for you and turn the tables a little—show you what makes ME tick!
When you finally sit your butt down and write down goals (both small and Oprah-sized), amazing things can happen. I took stock of my business earlier this month and wrote down the good, the bad and the ugly. I wrote down what I loved to do most and the tasks I dreaded doing. The result? HUGE changes that will be happening (and slowly implementing) throughout the year.
Have you ever been in a meeting with a client or graphic designer where the meeting is going well and everyone is excited and BOOM. Suddenly you realize you both have been on different pages because you use different design terms to illustrate your project.
When I go through the process of creating a new design—it can be strenuous in the most beautiful way possible. I think about the children wearing it, who they are, who they’ll be and what their perspective on life is.
I want you to be able to manage your own site once it’s designed. I know, it’s intimidating, which is why I generally use only 2 platforms so you can learn, feel confident and enjoy your internet time!
Once you’ve created and perfected your branding, there are resources like Canva available for you to use for casual design materials. The best part is that it allows for you to utilize your professional branding in an easy-to-use platform.
I’m going to lay some serious truth on you right now. Are you ready? I'm not an expert. And neither are you. We are the luckiest entrepreneurs because technology and skillsets and industries are changing daily. The second we think we’re in a spot to stand ahead of the competition, the world flips a uey and we’re back at square one.